The Goal, a gripping novel, is transforming management thinking throughout the world. It is a book to recommend to your friends in industry even to your bosses but not to your competitors. Pursuing such a goal necessitates more than one breakthrough. In fact it requires many. To be in a position to identify these breakthroughs we should have a deep understanding of the underlying rules of our environment. Business Motion Graphics Video is a type of animation, used in advertising, that helps businesses build awareness and client attraction. The Goal was too tasty to remain obscure. Companies began buying big batches and management schools included it in their curriculums. A good definition of a goal is one that sets us on a path of ongoing improvement.