Business Culture, Counterculture, and the Rise of Hip Consumerism

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While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined and even anticipated by such unlikely allies as the advertising industry and the men's clothing business. The most efficient technique for gathering valuable users is to show your app to the target audience through App Trailers. The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto.

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